The Flower Wall Company

Creating reusable, easy to construct and store flower walls for wedding planners, event professionals and prop hire companies. Based in Shanghai.

Instagram-driven designs: the subtle art of making memories in the 21st century

As the image sharing community of Instagram has become increasingly influential among the architecture and design community, creating the so-called “instagrammable” moments, or choosing Instagram-driven designs, has now become a part of architectural briefs.
As a result, bars and restaurants now need to offer more than just exceptional food, drinks and service.
Customers can now make their choice based on the visual content they see shared on the multitude of apps. And while the sublime taste and exceptional flavors are still indispensable, businesses can surely cater to a bigger audience by including a unique eye-catching feature into their interior.
Ultimately, restaurants are in the business of making memories, and photos are the place where we store them.
One of the biggest trends in creating a beautiful instagrammable feature is adding a flower wall backdrop that inevitably attracts Instagram influencers. It is also one of the most affordable ways to spruce up any space.

The Flower Wall Company is always happy to help fashion more instagrammable moments around the world. And being a part of the spectacular ECCO Restaurant of Giordino Hotel in Ascona, Switzerland is definitely one of our most proud moments.

Strolling around the extensive gardens that surround this Tuscan-style hotel feels like stepping into one of Monet’s paintings.
The interior décor reflects the same vibrancy as the gardens. The warmth of the Terracotta floors is accented with bright furnishings of purple and green reminiscent of the hotel’s past all-pink history. A big fireplace, floor to ceiling windows and candlelit evenings complete the welcoming atmosphere.

The culinary highlight of this gorgeous resort is undoubtedly the 2-Michelin-Star restaurant Ecco Ascona. Its excellent aromatic cuisine and puristic simplicity is restaged daily by the ideas of Executive Chef Rolf Fliegauf and his team.

Our society is undeniably being changed by social media. And while many might argue how we ironically stay less connected in this age of smartphones, incorporating instagrammable features into a dining space could encourage us to go out and spend time together when we chase taking that unique photo for the next Instagram post.

You can find this beauty and many other gorgeous walls to add an instagrammable spot to your own business on The Flower Wall Company website.

Feeling Blue? Meet the Pantone Color of the year 2020!

Some things come and go, but others are timeless. The Pantone Color of the Year is Classic Blue.

As was evident by the themes of abundant soirees to ring in the new year, the 20s are back!

Refined.

Classic.

Our imaginations hark back to the time when dapper gentlemen and elegant ladies weren’t afraid to celebrate the good times with style and exuberance.


Colors and color combinations create moods and feelings, and classic blue with all of its shades and tones can be a great choice if you’re looking to convey a message of trust, dependability, calm, and intelligence.
In these complicated, chaotic times, what better way to bring comfort and security to your guests than to surround them with the color that psychologists proclaim fills people with a feeling of tranquility?

Blue may not immediately come to mind when you’re thinking about florals, it’s not your first choice for roses, peonies or hydrangea, yet we were oh so excited to create something special around this fabulous hue!

Consider adding a sense of quiet refinement to your social event with our SkyWave flower wall!
https://theflowerwallcompany.com/products/skywave-flower-wall

Like a cloudless sky right before dawn or the deep waters of an ocean our “SkyWave” flower wall will mesmerize and make you get lost in its cool soothing colors.
An eye-catching array of roses and peonies in multiple shades of blue are accented with bursts of frosty blueberries and bold thistle.
This unique arrangement will dazzle and hypnotize. Everything about this design enchants with its daring sophistication.

Always stay on-trend with The Flower Wall Company!

Chic And Trendy Ideas For Nursery Decoration

Designing a baby room calls for tons of style and the perfect dose of playfulness. Looking for baby nursery ideas for the arriving member of your family is for sure a rewarding and enjoyable process.

We’d like to share some chic and trendy nursery designs we had been lucky to be a part of. Hoping it might help and inspire some of you!

Take a look at former Bachelorette Ali Fedotowsky’s jaw-dropping silk rose-covered nursery accent wall by the ever-so-talented Vanessa Antonelli.

Sometimes less is more! Inspired by the gorgeous flower wall in Ali Fedotowsky’s nursery, Vanessa Antonelli designed this beautiful look for one of her client’s daughter.

We have been receiving a great number of inquiries and requests to create a permanent flower feature for their baby rooms! And we couldn’t be happier to help!

Just imagine having this chic yet tender floral frame with your baby’s name as a part of your nursery!

You can have it made in any design available in our online store or even get us to design something absolutely unique just for you!

https://theflowerwallcompany.com/products

Biggest Trends in Event Decor 2020: NATURE

With the arrival of the new year, it’s time to start thinking about design and decor trends for the big events you have coming in 2020.

The Flower Wall Company always tries to stay ahead and create something totally fresh to bring your event to the next level.

With classics like cream, pink and red still being extremely popular colors, this year is all about nature with its greens, blue-tinged teal, watery blues, and mineral colors.

Green is the trendy hue for event designs in 2020. The color represents health and wellness, offering a restorative calming quality for guests at your event.

Our “Glamazon” flower wall has been one of the bestsellers for a while, full of nothing but the super lush rich shade of green foliage, in different tropical leaves.

If pure green is not something you’re looking for, and you want both bursts of colors and freshness of foliage we have something just as trendy ready!

One of our most lavish creations to the day is the “Moana Pua” flower wall. Inspired by the iconic tropical views of Samoa and Maui, we tried to create a flower wall that would instantly carry you away into the magical land of invigorating natural beauty. It truly captures the romance and tropical beauty of the Islands.

Blooms and exotic colors of Hawaiian Hibiscus, pink lokelani flowers, the Maui roses in their bright sweet splendor, lush moth orchids with silky-smooth petals and an eye-catching array of real-touch leaves.

There’s no better way to have a fresh start in 2020 than to add a trendy unique flower wall to your upcoming big event. Look no further!

Our debut at New York Fashion Week

The Flower Wall Company – Our debut at New York Fashion Week

You’ve probably seen the images already of two of our gorgeous flower walls at New York Fashion Week! We are so proud to have supplied the floral backdrops for Michael Costello’s SS18 Presentation and we couldn’t have imagined just how much impact the walls would have.

At the Robert Miller Gallery in fashionable Chelsea, we had a blank canvas to help Michael create his vision of “The Secret Garden”, where humanity and nature entwine, and the idea of beauty is empowered by whimsical elements of organza and sparkle.

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Pre show – our flower walls set up at the Robert Miller Gallery in Chelsea

The delicate colors of the dresses were effortlessly matched and enhanced by two of our flower walls – one of our most popular designs, The Petra, and one of our new Fall/Winter walls, Miss Edwards.

Each wall was 3m tall and 3.6m wide (around 10ft x 12ft) and mounted to the gallery wall – a perfect example of why we don’t create self-supporting walls! More often than not our client base is production/events companies and commercials businesses who don’t need a wall that stands up on its own. The flexible nature of the panel system that we first implemented means you can use the walls for the best fit at your event without being tied to a cumbersome frame or backing system.

The Petra Flower Wall at New York Fashion Week

We knew when we created this design almost six months ago that it was something special, and that we would be seeing the copies of our walls featuring anemone flowers, and we were right! We don’t mind being industry leaders – someone has to set those trends and it might as well be us! Watch this space for more walls popping up featuring anemones!

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Our popular Petra Flower Wall

To the untrained eye this might look just like any other Petra Flower Wall but to us in the know it’s actually a slightly different, custom Petra Flower Wall.

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Photo: Andrew Werner

We have used a higher grade of anemone flower – with real touch feel, as well as adding in real touch blush flower heads. The quality of the anemone’s is amazing and we will be using them in the future for this design – that’s what we are all about! We are getting flowers made and pushing suppliers to create better, more realistic flowers.

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We think the Petra Flower Wall was a perfect choice for Michael’s presentation as it perfectly complements the ethereal and magical theme of his gowns. It’s always been a strong choice for luxe minded clients and very unique in its appearance.

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Photo: Andrew Werner

The Miss Edwards Flower Wall at New York Fashion Week

A new comer to The Flower Wall Company, we specifically designed Miss Edwards for our Fall/Winter collection as a dusky pink rose as we’ve spotted the color scheme gaining popularity in the past few months, and it seems our intuition was right!

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We had a good feeling this color scheme would be a popular choice so with that in mind we set about creating a 3D, life like looking wall. It has over 30 different components and each panel has around 120 – 150 flowers for that full on wow.

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The photos from the presentation are absolutely stunning and we just cannot believe how perfect they look with Michael’s dusky rose & blush colored couture gowns.

The Flower Wall Company at New York Fashion Week

The response and social sharing of the images from the event has been nothing short of amazing and we are super honoured and proud to have been part of this event, which rewards our hard work and dedication to creating stunning flower walls.

The Flower Wall Company – We Aim To Slay

What has made us the choice for designers, brands and commercial properties worldwide is our commitment to a quality product. We don’t mess around with low quality or factory mass production. That’s not our style. What is our style? Total wow. Quality over price. Being original. That’s what keeps our flower walls apart from the others and we will continue to deliver on that promise.

You can purchase both our Petra and Miss Edwards flower walls on our online store in our three most popular sizes, or if like Michael you’d like a custom/bigger size, simply contact us at info@theflowerwallcompany.com.

 

www.theflowerwallcompany.com

Our Autumn Winter Flower Wall Range – A closer look at Black Magic

A kind of… Black Magic

For this blog post we will be delving more into some of the key looks and inspirations behind our newly launched Autumn/Winter flower wall range, and what better floral backdrop to start with than our stunning Black Magic Flower Wall.

We think blacks and grays are synonymous with the colder months, and they are often used as accent colors in events and weddings with very specific themes, but we think they can hold their own in a flower wall too!

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Grey has been one of the hues of the year and will stay around for a while, thanks to its perfectly modern and fresh twist on being a neutral tone. We’ve woven this shade into many of our walls recently, including one our most popular ever designs, the  Petra Flower Wall.

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Winter conjures images of berries, and twigs in frosty, silvery and white shades with undertones of black and creams, and we’ve loved mixing the high end luxury flowers into this flower wall – this peony in particular is a larger than life luxe bloom with over 70 different ruffles and layers of silk. We hand selected what we call ‘statement flowers’ to add into this floral backdrop to distinguish it from other cream based floral walls we’ve seen.

 

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As always with a floral backdrop from The Flower Wall Company, the focus is on intricate detailing and a Western, evolved look, we aim for a real look which we think we deliver on, especially with Black Magic. Included in this wall are:

  • High replica peony heads that are over 12cm wide and 10cm deep with nearly 70 layers of silk
  • 4 other kinds of peony
  • 5 kinds of rose
  • Real touch hydrangea
  • Simulation acacia berries
  • Calla Lillies
  • Orchids
  • Simulation white twig foliage
  • Pale green simulation lambs ear

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We think the .overall color scheme of blacks, dusky grays, creamy whites, pale green foliage and ivories create a spectacular effect for a versatile event and wedding flower wall.

If you’re ready for a bit of Black Magic in your life, remember that with coupon code WINTER10 you can receive a 10% discount upon check out, valid until the end of August 2017.

Want to see more of our Autumn Winter range? Head over to our website to see the full portfolio!

 

Blush, dusky pink and cream roses, peonies and wisteria – A closer look at our Clara Flower Wall!

Blush, Dusky Pink and Cream Roses, Peonies and Wisteria Flower Wall

In this blog post we will be looking at our Clara Flower Wall which we happen to think is an absolutely gorgeous floral backdrop!

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Packed full of blush, dusky pink, and cream roses, peonies and wisteria, what we love about this flower wall is how 3D it looks, and how delicate the color scheme is.

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In our Clara Flower Wall we use around 15 separate flowers, all expertly arranged by us in our workshop to create a life life, totally wow wall.

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We’ve seen our Clara Flower Wall being used for wedding shows, baby showers and bridal showers, and we think the gentle tones perfectly fit with luxury events.

You can purchase our Clara Flower Wall directly on our online store, or email us for more information! info@theflowerwallcompany.com

Our Value Flower Wall Range….Cheap or luxury?

Our Value Flower Wall Range….Cheap or luxury?

Can a flower wall ever be both? Hmm, we’re not so sure!

Since we launched our Value Flower Wall Range last month we’ve been super busy with orders from customers who will not only be adding the wall to their portfolio of rentals, but also from private clients who will be using the wall for the own personal use at events such as weddings or baby showers. When prices start from 895USD, we can see why – it’s a competitive price compared to some day rentals!

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But one thing we can’t help but notice, is how our Value Range looks a lot like what fellow flower wall vendors describe as ‘luxury’ or ‘bespoke’.

We like to think we’re pretty open and honest at The Flower Wall Company, and we created our Value Range specifically for those brides on a budget who want a flower wall at a lower price, but with our years or experience, we think we are ok to say that as gorgeous as this range is, it isn’t ‘luxury’ or ‘high end’. And there is nothing wrong with that! But let’s be mindful about using those words.

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We’ve said before luxury is a relative term, but we can’t help but think some other flower walls are being mislabeled and misdescribed. Now that is wrong!

Not all flower walls are made equal, designed equal, or look equal, so how can they all be described as luxury, high end, or bespoke? It’s a question we have been pondering recently and will definitely be delving into in the future on this very blog!

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                                                                                                                                  From 895USD

 

How do our Value Walls differ from the rest of our range?

Most of our other flower walls use at least 10 different types of flowers – some use over 50 separate pieces – that means different species, size, color and material. Initially we used so many as we quickly realized that the best flower walls are the ones that look real, and in real life, no two flowers are the same, so we try to replicate that idea in our backdrops. Our Value Range only uses a around 5 different blooms, but what we still do is hand arrange the flowers into a western style arrangement and color scheme, and we still do it in our way that means you can reuse the wall tens if not hundreds of times – we build our walls not to fall apart.

Our Value Range is also not 3D as the flowers we use are all similar heights, but the blooms are still high quality imitation florals, and we still use over 100 per panel. We firmly believe the blooms in our Value Range are better quality than some of the other flowers we’ve seen in walls on social media touted as ‘luxury’ – such as the flower wall below.

        Flowers in this flower wall do not meet our standards! (This is NOT our work!)

Being in China means we get to see so many new flowers each day, and there are ones we simply refuse to use as they don’t meet our high standards….actually quite a lot are rejected, usually for being low grade material or not well designed. You can see from this image, which is promoted as ‘luxury’ that our Value Range is taking no prisoners when it comes to how amazing it is!

                                                      Gaping and haphazard arrangement are not for us! (This is NOT our work!)

We look at flower walls all day every day, so it’s easy for us to see the comparisons and quality. When purchasing online, it can be hard to see the difference of price over value, and a lot of time is probably spent reading the descriptions of products, but we are saying enough with the superlatives! Own the product you sell – we are upfront and honest about our Value Range. The colors and arrangement are beautiful, but is it as evolved and life like as say our Aninia Flower Wall? No. Does it mean a flower wall from our Value Range will look any less stunning at an event? No, not at all. But as everyone has a different amount to spend, we wanted to offer all potential customers a choice and we wanted to show our customers that our Value Range competes directly in price with what other companies call luxurious, but definitely not in style. Our Value Range is light years ahead in that department!

See Our Amazing Value Flower Wall Range

Our Flower Wall Value Range currently has 5 designs, and we planning on adding more soon.

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Visit our website to see our portfolio or email us with any questions you may have! info@theflowerwallcompany.com

Not all flower walls are created equal.

We’ve blogged before about who’s who in the flower wall world and why we are just that little bit different, we even speak about it on our online store – and as we’ve gotten more and more orders for high end floral backdrops, something a client in London said to us really stood out – not all flower walls are created equal!

It really resonated with us, as the past year we’ve been working really hard to develop more realistic, wow flower walls to show the expertise, design and skill we put into floral backdrops. We know budgets and expectations vary from country to country, but we’re really surprised at the increase in the basic flower walls from places like Alibaba being resold as high end, luxury, and even as companies own work. We think the flower wall industry should be moving forward, be more transparent, and of course be moving away from this kind of design.

We believe here at The Flower Wall Company we are leading the way in the in depth styling and fast reactions to trends. Even as our Summer Sale kicks off, we are still receiving orders for and creating full price gorgeous flower walls that are totally designed to wow.

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Over 40 different components go into our Aninia Flower Wall

 

We worked on another Aninia Flower Wall recently, which was actually created as an extension for a customer in Melbourne for their existing Aninia which means Victoria brides and event planners will have an amazing 6m wall to rent. Super lucky if you are in Melbourne!

 

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When we posted pictures of this wall to our Facebook page a few weeks ago, we were inundated with messages asking if it was real or not – to us, that is the biggest compliment we can receive! Creating this new style of wall takes experience and passion. We’ve said before we are a small, international team with a background in design and florsitry, and we think that puts us at the forefront to create some of the best quality flower walls you can purchase. We aren’t limited to blooms made by one factory, or playing catch up with designs and quality, we are at the front, pushing our suppliers to create better florals in colors we want.

Soon we will be launching our new Autumn/Winter range, and we will definitely be focusing on this sort of style, and we can’t wait to share our new designs with you!

For more information about The Flower Wall Company and what we do, visit our website or email us at info@theflowerwallcompany.com

 

July Flower Wall of the Month, inspired by Frost, Blush and Boysenberry

Happy July! We can’t  believe we are already over half way through the year, where has the time gone? You’d maybe think  in the middle of summer we would be focusing on bright colors, but for our July Flower Wall of the Month, we have begun to incorporate the Fall & Winter colors that will be on trend this season.

It’s around this time our lovely corporate, hotel, fashion and retail clients start to place their orders for their autumn/winter backdrops, so we decided to create something for our private and small business customers that is in a similar styling and color scheme so everyone can indulge in the beautiful color schemes of the moment.

According to wedding giant The Knot, one of the major color combos this year will be Frost, Blush and Boysenberry. Blush is a super versatile color no matter the season for events or weddings, but we love the addition of frost and boysenberry. Classy, regal colors that also look super modern and fresh.

photo by CLY BY MATTHEW; VIENNA GLENN PHOTOGRAPHY; J PHOTOGRAPHY BY JESSI CAPARELLA

 

So with this stunning color palette in mind, we have created our July Flower Wall of the Month! Our Flower Wall of the Month promotion is a fantastic opportunity to purchase a floral backdrop with a discount and we try to vary the color and styling each month to keep giving you something fresh and interesting to add to your rental portfolio.

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Our latest creation, with an amazing 20% off for the month of July is a gorgeous blush, grey, pink, and wine red color mix with real touch succulents and foliage. Over 25 different pieces are in this design, from small 1cm succulents, to big roses to statement dahlias and you have an elegant, on trend flower wall.

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The wall features:

  • 7 different roses
  • 2 different peonies
  • 2 different dahlias
  • Berries
  • 2 kinds of real touch succulents
  • Real touch anemones
  • Real touch foliage
  • Other sprigs and leaves

We love the deep wine red and purple colors of this wall that sit perfectly next to the blush and grays. Super unique and on trend for Fall/Winter 2017/18.

We’ve not seen a styling like this anywhere else and are proud to debut this design, we are totally in love! As always we focus on high end replica walls, but our Luxe Range takes this to a new level. The flowers are all at different heights, creating an ultra 3D wall which only adds to it’s life like aesthetic. The handiwork and attention detail, as well as the high end replica blooms are what elevates this floral backdrop to a Luxe Wall.

As we always say, we don’t resell mass produced flower walls under the guise of doing it ourselves, we are creating these beautiful backdrops in our workshop using the only the best flowers for budgets and taste.

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This wall is available to purchase here, or if it’s not quite what you are looking for, simply drop us an email with your requirements info@theflowerwallcompany.com or browse our online store for more inspo.