Creating buzz and making your event more instagrammable may seem difficult. But there’s a handful of absolutely guaranteed tricks to make it happen.
Buzz. This four-letter word is one of the most feared descriptors in marketing – and for a good reason.
Events that lack buzz before, during, and after the festivities always fail. This failure to capture the audience can hurt the brand moving forward. Not captivating your guests may suggest that a brand is boring! And we cannot let this happen.
If you are working in event planning or marketing, the question of how to make your next event better and boost up the buzz is always on your mind. The answer is more obvious than you think: Instagram.
Drum up the buzz following some easy tips!
The trend has been going strong, people are more likely to post photos of themselves rather than of places and things. Yet, there are ways to unite the desire for “selfie” and your devotion to successfully promoting your brand.
If you plan on inviting social media influencers and key opinion leaders from your industry, the best way to maximize the chances of them posting about the event is to provide then with the best irresistible photo opportunity.
Prep Your Event For A Perfect Shot
Making your event more Instagram worthy is all about the perfect shot. Photos have to look so fantastic that other users will have no choice but to share it!
Make sure the venue has enough well-lit spaces where guests can take amazing photos. Places that are too dark or have weird lighting can lead to photos that are more likely to end up deleted.
Customize your Step’n’Repeats
A step and repeat banner is a publicity backdrop used primarily for event photography, printed with a repeating pattern such that brand logos or emblems are visible in photographs of the individuals standing in front of it.
While it is good for press purposes but does not entice people to post the photos on their social media accounts. This can easily be changed by adding elements to the step and repeat that make it more aesthetically pleasing.
You could add floral accents to the backdrop, or add a floral frame around the logo. You could use a solid color backdrop and create the logos from florals, or even add floral hashtags to it.
A simple step and repeat backdrop sure is easy to create and will not burn a hole in your pocket. But flower walls are still one of the biggest trends in event design and create the most impactful branded photo moment.
Bright, colorful, and eye-catching; a flower wall installation is an ideal addition to any event, regardless of theme or occasion. A flower wall becomes a photo opportunity that guests can’t resist taking photos in front of. A well-designed wall can become the focal point of a venue!
It is important to creatively incorporate the name or logo of the brand into the design. Take a look at these!
Anyone who posts a picture in front of a flower wall is indirectly exposing the brand to press and social media followers instantly.
Use Irresistible Props
Cute puppies, kittens, and cut-outs of famous people are surefire attention grabbers. Oversized floral structures like shoes or handbags or maybe even a dress made of flowers will not be left unattended!
Every event should feature a one of a kind statement that makes guests excited to attend and leaves them with lasting memories. The Flower Wall Company would love to help you create such a statement!